Since Grupo Bimbo’s arrival in Romania in 2023, they’ve been making a big impression with Takis, and HWR Entertainment has been a key partner along the way. At Beach Please, Takis delivered an electrifying onsite activation that left fans buzzing.
“THE TAKIS FUN FAIR REPRESENTS THE NEXT STEP IN OUR FESTIVAL PARTNERSHIP. BEACH PLEASE IS THE PERFECT SETTING FOR INNOVATIVE IDEAS LIKE THIS, ATTRACTING A DIVERSE AND VIBRANT AUDIENCE EAGER FOR CREATIVE AND INTERACTIVE EXPERIENCES. IT’S AN OPPORTUNITY TO SHOWCASE OUR BRAND IN AN EXCITING, MEMORABLE WAY WHILE PUTTING OUR BOLD NEW FLAVOURS IN THE SPOTLIGHT.”
NICOLETA BAJAN, MARKETING DIRECTOR, GRUPO BIMBO
Created in collaboration with HWR Entertainment, the Takis funfair offered an immersive experience filled with surprises and unforgettable moments. Highlighting the excitement around Takis’ new hot chili flavor, fans had the chance to participate in giveaways, unlock prizes with a “lucky penny” challenge, and win rewards ranging from branded Takis merchandise to wristband credits and VIP tickets.
To extend the buzz beyond the festival, Takis teamed up with popular content creators, ensuring the excitement reached fans far and wide.
“TAKIS IS ONE OF THE MOST POPULAR SNACKS AMONG OUR GEN Z FANS. THE TAKIS FUN FAIR ENHANCES THIS BY DELIVERING AN UNFORGETTABLE, INTERACTIVE EXPERIENCE THAT PERFECTLY ALIGNS WITH WHAT THIS GENERATION LOVES.”
KEVIN ZOLA, DIRECTOR, SPONSORSHIP & MARKETING PARTNERSHIPS, HWR ENTERTAINMENT
The Takis Fun Fair highlighted the brand’s commitment to both convenience and unforgettable experiences, showing their dedication to helping fans have fun and create lasting memories. With innovative concepts like these, Takis continues to set a new standard for festival activations, seamlessly blending technology, entertainment, and meaningful interactions that leave a lasting impression.
