The anticipation before a concert is palpable—it’s a vibrant energy that fills the room. When your favorite artist plays at a local spot, it feels even more personal. Your community comes together, sharing laughs, cheers, and memories while eagerly waiting for that first note to hit.
“IN TODAY’S DIGITAL WORLD, WHERE GENUINE COMMUNITY CAN FEEL INCREASINGLY RARE, FANS OFTEN SHARE HOW MEANINGFUL THE AUTHENTIC EMOTIONS AND CONNECTIONS ARE AT OUR LOCAL VENUES. TO DIVE DEEPER INTO THE IMPORTANCE OF THESE SPACES AND EXPLORE HOW BRANDS CAN CREATE IMPACTFUL EXPERIENCES, WE CONDUCTED A CUSTOM RESEARCH STUDY.”
SARAH LEE DAVIS, FAN INSIGHTS AT HWR ENTERTAINMENT


WHY LOCAL VENUES MATTER
Fans feel a deep sense of pride and loyalty toward their local venues, especially when touring artists choose to play there. It makes their hometown feel recognised and special.
Whether it’s gathering with friends on the amphitheater lawn for a Post Malone concert or feeling the intimacy of a club show with an artist you love—or are discovering for the first time—local venues foster connection. They create an environment where inclusivity, acceptance, and shared memories thrive, building a sense of belonging among concertgoers. This is why fans return to their favourite local spots year after year.
“OUR REACH TEAM HAS TRAVELED ACROSS THE COUNTRY, ENGAGING WITH FANS AT LOCAL VENUES TO UNDERSTAND WHAT DRAWS THEM BACK AGAIN AND AGAIN. NO MATTER THEIR BACKGROUND, FANS REPEATEDLY EMPHASISE THE MAGIC OF COMING TOGETHER AS A COMMUNITY TO SHARE THE UNFORGETTABLE EXCITEMENT OF SEEING ARTISTS PERFORM IN THEIR HOMETOWN. HEARING THIER HEARTFELT STORIES AND ENTHUSIASM FOR EXPERIENCES HAS BEEN TRULY INSPIRING.”
SARAH LEE DAVIS, FAN INSIGHTS AT HWR ENTERTAINMENT


THE IMPACT OF BRANDS SUPPORTING LOCAL VENUES
Along with their connection to favorite artists and local venues, fans feel that local businesses and brands enhance the concert experience. They appreciate when companies sponsor live music events, as it demonstrates care for the community and makes the brand feel more meaningful and relatable to them.


Local pride is all about honoring the distinctive qualities of each place. As we continue to grow and enhance both new and beloved venues, HWR Entertainment is dedicated to fostering strong community connections and offering unforgettable experiences that resonate with concertgoers across cities and towns nationwide.
There are countless opportunities for both local and national brands to utilize HWR Entertainment’s vast venue network to make a positive impact on both the community and their business. Get in touch to find out how our full-service live music marketing team can design a sponsorship program tailored to meet your unique objectives.