This summer was a defining moment for us in live music. Fans filled venues of all sizes—from arenas to clubs and festivals—eager to see their favourite artists. From tailored VIP experiences to trendsetting festival styles, every aspect was designed to amplify what fans love most. The 2024 season delivered countless memorable moments and innovative partnerships that brought fans closer to the heart of the action.
HERE’S A RECAP OF THE KEY HIGHLIGHTS FROM SUMMER 2024.
BUILDING LASTING PARTNERSHIPS
Leading brands are investing in multi-year partnerships, creating deeper connections with fans that go beyond one-time events. These long-term relationships are built around unforgettable experiences, leaving a lasting impact.
HWR TAKES THE WORLD STAGE
From London to Vietnam, live music proved to be the universal language uniting fans worldwide. In summer 2024, brands harnessed the global power of live music like never before, connecting with audiences across cultures and continents through tailored messages unique to each region.
FASHION & BEAUTY
In summer 2024, concerts and festivals transformed into the ultimate catwalk, with fashion and beauty brands leading the way. From CAOSTU in Vietnam to Cortiez, Nike, and PLT in the UK, fashion and beauty brands are empowering fans to turn festivals and concerts into vibrant expressions of style and individuality.
ALL YEAR LONG
Live music isn’t just a seasonal trend—it’s happening every day of the year, with fans filling venues night after night. For brands, this presents continuous opportunities to build meaningful connections with audiences, day in and day out.
Summer 2024 was a game-changer for live music, but it’s just the start. The brands that engaged with fans this summer are now primed to take the lead in shaping what’s ahead!